Behind the Scenes | Updates

How One Small Business Pivoted Into Three

By on 27 November, 2020

Over the past few months there have been quite a few developments to our Social Media as well as a few smaller changes to our website. I thought I would take some time today to address these changes.

My Entreprenurial Journey

In October of 2019, I started my cottage bakery. In January, I went legit with my business (articles of incorporation, LLC, taxes, etc). I had big dreams and plans for 2020. Since I haven’t been blessed with children, I intened on putting my extra time and love into this venture to share my love of homemade sweets with my community. I had a few brithday cakes booked as well as three weddings by the end of February. Things were off to a good start.

My intention was to continue blogging alongside the bakery with all of the other homemade/ handmade creations. Then 2020 threw all of us a giant curveball that we’re all tired of hearing about and hopeful to move beyond.

I still shared some on my IG and FB pages. I still baked for any requested orders. I wasn’t sure how to navigate the new reality. I didn’t want to encourage gatherings. I didn’t want to turn away business. So I focused on my life at home. I worked from home for my day job for the first three months. I spent time outside in my gardens every weekend and most evenings.

Fairly early, I realized I needed a solution to protect my hair from all of my yard debris, so I started making Multiclavas (Read What’s a Multiclava). Along the way I realized I could also wear my Multiclavas as masks in a more stylish and comfortable way.

Purrl’s Pawtique is Born

Due to my sewing frenzy making an assortment of Multiclavas, my gal pal Carri who makes AMAZING Dog Collars, Leashes, and other Accessories at Collars By Carri suggested I try making some bandanas for pets.

I knew I had the sewing skills, but I wasn’t sure if I was the right person to market bandanas. I don’t have a dog. Do cats wear bandanas? We are the Ocelots’ Den after all.

I made a couple prototype bandanas for Purrl and to my surprise, she actually LOVES them! I mean she doesn’t love them as much as she loves treats, but she doesn’t throw herself on the floor like they weigh 100 pounds and she can’t get up nor does she try to take them off. Sometimes she gets upset when I try to take them off before bedtime.

I decided to call that a win! I looked through my stash of fabric. Any of you other creative types can relate I’m sure. You have some fabric remnants, or projects you were going to make, but they just haven’t come to fruition just yet. I created our first tiny collection.

I was posting them along with sweets, cocktails, dinners, and my multiclavas. And I kept thinking about it and thinking about it. While I liked the ease of only managing one IG and FB page I needed a change. I needed to branch out and make a seperate brand for the bandanas. The multiclavas could live under the same brand and Purrl was an excellent Brand Ambassador and Chief Entertainment officer. My intuition was confirmed when I was chatting with my gal pal Carri later the same week.

I took a little bit of time, but I quickly came up with the name Purrl’s Pawtique since she was the main inspiration. She is a huge part of my homelife and I love spoiling her. She’s also incredibly precious and photogenic when she is in the mood. I created a new logo and we were off to the races!

A Third Venture Begins

In September, I had a client request a couple of Get Out the Vote style Bandanas supporting their candidate for their pooches. The small capitalist in me said “Sure!” I’ll make something cute and get back to you.

I had already set my Halloween line up at that point and I had launched a small Autumn Collection but I had recently discovered Spoonflower where I could submit my own desings and create truly custom fabric. The other benefit is I can always reorder fabric when it goes out of stock. This isn’t always the case at my local fabric stores. So while the fabric is a little more expensive, I LOVED that I could have fabric that is exactly as I imagine!

I got to sketching immediately. My client loved it and since there weren’t any other “cute or pretty” versions of fabric that I could find for her candidate, it actually started selling in my Spoonflower shop. (Which meant that I got a little commssion)!

I wanted to make sure to have a few other options for political parties so I made several for a Get Out the Vote Collection.

When it was time to think about Thanksgiving, I made the Collection from our own designs, Autumn Jewels, Friendsgiving, and Feast Your Pies on This. (I used the Friendsgiving Turkey in my cupcake toppers last Thanksgiving and I couldn’t wait to put them on a bandana).

Now that some of my designs were starting to sell a little bit, I decided to design all of my fabric. All of my designs aren’t perfect for bandanas, so I set up The Ocelots’ Den: Handmade Home (@ODHandmadeHome). Same parent brand, new channel. If you would like to buy fabric in my prints, living and decor items, or even as wall paper you can head over to my Spoonflower Shop.

Beyond Blessed

This year has had many ups, downs, and uncertainties. Owning a small business has been a challenge and I am blessed that business has started to pick up in my various ventures. I can’t wait to see where life leads me over the next year and I’m thankful for everyone that are so incdedibly supportive of my creative passions. Cakes, Cookies, Confections, Chocolate, Bandanas, Surface Design & more!

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Behind the Scenes | Updates

The Story of the Ocelots

By on 26 February, 2020

I am often asked, “why, Ocelots”? Is it because of my love of cats? Is it because I have Bengals? Or, on other occasions, I am asked, “what’s an Ocelot”? 

In honor of National Tell a Fairy Tale Day, I thought I would share the behind the scenes of how the Ocelots came to be. It isn’t technically a fairy tale, per se, but it did get its start in Germany. 

Daniel and I met while we were in the Army and stationed in Germany. I was on a small post near Schwetzingen, the Spargel (White Asparagus) Capital of the World, while Daniel was in Heidelberg, the nearest large city. 

I was assigned the additional responsibility of being in charge of my barracks building. Mostly, everyone was well behaved, and all it meant was, I made a cleaning roster, performed shared space inspections, and when Soldiers got locked out of their rooms, I had the master key card to let them back into their rooms. 

Before the end of a week, I realized the master key wasn’t working, but our housing office was unable to program a new key card until the following Tuesday. I made a big announcement at our safety briefing before we were released for the weekend, cautioning everyone not to lock themselves out of their rooms because I didn’t have a key. The only option was to call the fire department, and I informed them I listed the information on the bulletin board near my barracks room. 

On Sunday morning, Daniel was visiting for a lovely homecooked breakfast. I was excited about making some pancakes and showing off my culinary excellence (in my tiny kitchenette that I worked tirelessly to turn into a kitchen because we didn’t have a Dining Facility on my post). 

Knock Knock

I opened the door to find a distressed Soldier who locked herself out of her room. She had placed something in the door to prevent it from locking when she went to do some laundry, so I don’t even remember if she had a phone to call the fire department. 

Well, it also wasn’t just any other Soldier. She was my soldier. She was in my charge and a dear friend. And as a compassionate but mildly annoyed at not heeding my instructions Non-Commissioned Officer, I gave her a little bit of side-eye and a smile before inviting her to join us for breakfast.

Daniel looked at me a little uneasy. “Do you want me to go to the store to get some more food?” Little did he know, I ALWAYS have an incredibly well-stocked pantry. I could easily make more pancakes and eggs. 

“But do you have any orange juice or anything? I think I’d like some orange juice.”

Alas, I didn’t have any orange juice, I didn’t want him to drive the 10 miles to the grocery store and interrupt our morning plan, but he was bent on going shopping. Instead, he asked one more time if there was anything else I needed while he was out. As I thought about it, I knew some meat would be a nice compliment to the breakfast, so I asked him to pick up some Smokey Links. 

“Smoked Lynx? I don’t know where to get smoked Lynx.”

My hearing didn’t discern his meaning, and I tried to explain to him the nature of these smoked sausages that are kind of like hot dogs but even more delicious. I wondered if they weren’t a popular item in Virginia. I hadn’t spent enough time there to know. 

“I don’t know about smoked Lynx, but what about smoked Kodkod?”

Kodkod? I’m not sure what that is, but he really must not understand me. Perhaps it’s a dialect thing. “No, Smokey Links silly, the sausages!” 

“How about some smoked Caracal? Or some Colocolo, he said.” 

“No… Smokey Links,” I repeated for the 12th time. At this point, I was starting to get frustrated. What doesn’t this dude get about it? Go to the store, pick up the meat. It’s probably near the hot dogs or the bacon. It depends on the store. I had only suggested the smokey links because they are tasty, meaty, aren’t spicey, and it’s an easy cleanup. 

“What about some Jaguar?” he said. “Or even some Ocelot?” 

At the point, he mentioned Jaguars it clicked. The lightbulb turned on, and I realized he was messing with me in an extremely dorky but also endearing way. “Ooo! Some smoked Ocelot! That is what I REALLY want. That would be fantastic!” I gave him a kiss and a pat on the butt, and he was out the door and on the way to the store. 

While Daniel was out to the store, I got to work on the pancakes, set the table, and watched a little bit of Anastasia with Alicia. A full hour later, there is another knock at the door. 

Daniel is panting heavily. 

“Oh my goodness, honey, are you okay‽ What happend‽ I asked.”

“Ocelots. Are. Fast.”

Dead. I was laughing so hard. In the hour it took Daniel to make a 30-minute trip, I had forgotten entirely about the “Smoked Ocelot.”

He then proceeded to tell me this long-winded story about how he was surprised he was able to find the Ocelot in the commissary. Then he got it into his car, but when he got onto the Autobahn, he decided to put the top of the convertible down, and the Ocelot escaped. ‘Ocelots are fast.’

From that day forward, I have called him Mr. Ocelot. A week or so, he called me Mrs. Ocelot (all the pitter patters of feelings), and a couple of weeks later, he proposed. 

To be completely honest, we’re kind of weirdos about it. By which I mean, we are committed to it 😂. When we talk to each other, our hands are paws, and if we talk about children, they are cubs. Before we got engaged, we discussed it. He said a condition in getting married was that our first girl would be named Katherine because it is a family tradition. And I agreed as long as we can call her Kitty.

Another example is I used to say, “get your paws out of the food!” If Daniel tried to sneak bits before I have finished preparing a meal or treat. So maybe it’s not as weird as I led on, but we continue to keep the tradition alive.  

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Behind the Scenes | Home Improvements | Updates

Knowing When to Call for Help: An Ocelot’s Guide to Fear

By on 7 January, 2018

Some Ocelots are Scaredy Cats!

We hit some record cold temperatures over the weekend. Our pipes froze overnight and we knew we needed to thaw them out. Daniel refused to go under the house in the crawl space, so I volunteered. I got dressed in ALL of the layers of clothes and topped it off with a hat with a clip-on lamp, and a heat gun.

Unfortunately, Daniel seemed to be confused about which pipe was water and which pipes are the gas line, the house also seemed like a maze underneath, and I felt less and less confident being under the house with a tiny light clipped to a hat. I aborted my mission, and thankfully we had a cousin come to our rescue.

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